EA wants your sports games to be as ad-ridden as real sports
… Xfinity has sponsored Ultimate Team Packs in EA Sports FC 26 . Lowe's, Visa, Red Bull, and Peacock have also all already gotten in on the advertising game with EA and its sports games. …
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Electronic Arts
Mass layoffs may be in EA's near future after leveraged buyout raises company debt by $18 billion
… EA announced EA Advertising , "a new platform transforming how brands connect with audiences through digital and real-world experiences across its global portfolio of games," earlier this year, hoping to put more ads into its games . …
EA correctly predicts 5th World Cup winner in a row
… EA runs similar predictions on other sports represented in its stable, including the Super Bowl in the Madden games and the Stanley Cup in the NHL series, but for some reason these are much less accurate.
EA's Beloved Sci-fi Game Series in Doubt Under New Owners
… Rosier outlined EA’s likely trajectory under the PIF, emphasizing that the company will double down on sports games and esports. Outside of these games, Rosier said, “In the middle you have these IPs like the BioWare IPs. …
Every Studio Owned by EA, Now That the $55B Saudi Deal Has Cleared
… Codemasters Once the UK’s largest indie developer, Codemasters was acquired by EA in 2021. The studio is known for racing games including the Dirt, Grid, and F1 series. Its most recent release was last year’s F1 25, which is set to get an expansive update this year ahead. …
EA Sports FC 26 leads June's new Xbox Game Pass lineup
… EA Sports FC 26 , EA's latest soccer game, leads a lineup that also includes a Call of Duty misfire and more. EA Sports FC 26 features over 20,000 licensed players from over 750 national teams and clubs. …
Battlefield 6 devs get laid off while EA CEO gets $38M payday from hit game
… Securities and Exchange Commission reveals that Wilson earned a total of $38,649,984 during the previous fiscal year, the vast majority of which is from stock awards, a non-equity incentive plan, and “other compensation.” That’s up over $8 million from what he made last year. …
‘Madden’ and ‘Apex Legends’ Publisher Is Now Officially Owned by Saudi Arabia
… What does this mean for EA? EA has publicly stated that the company will “ maintain creative control ” and continue its “track record of creative freedom and player-first values” under its new owners. “The Consortium believes in our vision, our leadership and the strength of our teams. …
One of the best video game remakes ever is just $6 on Steam right now
… EA is currently hosting its summer sale on that popular PC gaming launcher and storefront, with many of its games being available at deep discounts. As part of that sale, Dead Space has been discounted by 90% to just $6, the lowest price the game has ever been on Steam. …
Electronic Arts is charting out a bold new frontier in making gamers’ lives worse
… Dao said EA will be thinking about in-game ads during the creation process going forward and that while for “most of the games that have been around for a while, building the advertising experience is really retrofitting it in,” when these things are planned from the jump, “it creates more flexibil… …