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EA has publicly stated that the company will “maintain creative control” and continue its “track record of creative freedom and player-first values” under its new owners. “The Consortium believes in our vision, our leadership and the strength of our teams. They are investing in EA because they believe we are uniquely positioned to lead the future of entertainment,” the company wrote in an FAQ. EA CEO Andrew Wilson, who made $38 million last year — in part on the back of Battlefield 6’s success while his company laid off the game’s developers — said in response to the deal, “Our values and our

The three partners in the deal are the PIF, Silver Lake, and Affinity Partners. Silver Lake is a tech-focused investment firm based in New York City and Menlo Park, California. It was founded in 1999, and as of Dec. 31, 2025, had $102 billion in assets under management (AUM), putting it in the top 25 private equity firms by AUM. Affinity Partners is an American investment firm founded in 2021 by Jared Kushner, who is Donald Trump’s son-in-law. It had $5.4 billion in AUM as of 2025. The firm is overwhelmingly financed by Saudi Arabia’s Public Investment Fund, and has been the subject of controv

In recent years, the PIF has increased its influence in the video game industry by purchasing and investing in numerous companies. It has a 97% stake in publisher SNK, and owns minority stakes in major publishers like Activision Blizzard, Capcom, Embracer Group, Nintendo, and Take-Two. It also owns Savvy Game Group, which has purchased companies like Scopely. Scopely previously acquired Pokémon Go, Pikmin Bloom, and Monster Hunter Now. The PIF has said that it is investing in the video game industry to help diversify Saudi Arabia's economy, which has historically been dependent on oil exports.