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Yes, as the name suggests, this is an event dedicated to Amazon Prime subscribers. While there will still be many deals that come with no strings attached, the vast majority will have the Prime stamp.Amazon's Prime Day is, to an extent, a great way for Amazon to make its Prime subscription service even more enticing. It starts with a 30-day free trial and continues with a $14.99 per month or $139 per year fee. Subscribers don't just get access to amazing deals and faster shipping, but also access to Prime Video, Grubhub+, Amazon Music, and Amazon Photos, and more.

Yes, as the name suggests, this is an event dedicated to Amazon Prime subscribers. While there will still be many deals that come with no strings attached, the vast majority will have the Prime stamp. Amazon’s Prime Day is, to an extent, a great way for Amazon to make its Prime subscription service even more enticing. It starts with a 30-day free trial and continues with a $14.99 per month or $139 per year fee. Subscribers don’t just get access to amazing deals and faster shipping, but also access to Prime Video, Grubhub+, Amazon Music, and Amazon Photos, and more.

Amazon Prime Day 2026 will kick off on June 23rd and will last through June 26th. That’s four whole days of sales, deals, and discounts for Prime members. Some of those deals may also be available to non-Prime members, but there’s no guarantee. If you want to ensure you’ll have full access, sign up for a free 30-day trial of Prime ahead of the event.

Amazon came up with Prime Day in 2015 to celebrate the company’s 20th anniversary, to reward loyal Prime subscribers, and to entice more people to sign up as Prime members themselves. Last year, we saw two different Prime Day events: the main one in July (four days) and another one in October (two days). That’s been the case every since 2022. Here’s a look back at the last several years of Prime Days and when they went live: 2025: July 8–11 and October 7–8 2024: July 16–17 and October 8–9 2023: July 11–12 and October 10–11 2022: July 12–13 and October 11–12 2021: June 21–22 2020: October