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Showing top 14 results for "showcase branding"

pcgamer.com › gaming-industry

Xbox's latest tactics display 'a basic misunderstanding of how the interactive entertainment world moves', says former PlayStation exec

… "We've had: A new CEO after previous leadership was beheaded A rebrand that was kinda just the old brand A reaffirmation of expensive Helix A claim that hardware can't be expensive to win A claim that 30% margin is done A claim that 3% margin is trouble Matthew Ball and some new tech-industry hires… …

Jun 18, 2026 · Shaun Prescott