… He was serving as creative director on Hexe, the codename for the supernatural-coded Assassin's Creed that was announced in 2022, but left without warning in February. …
… I feel like that should take priority over a soulless machine." But Barone isn't the only creative to warn against the lacklustre beast that is AI: Mass Effect's director dubbed it as "creatively soulless" . …
If someone told me two years back that Creative Assembly was actually going to make Total War: Warhammer 40k , I wouldn't have believed them. …
… In a memo sent to 31 st Union employees and shared with PC Gamer, 31 st Union studio head Ben Brinkman, who left Respawn to take the role in October 2025, said "it's become clear that changes need to be made to our team in order to realize our goals and deliver this experience for players." Brinkma… …
… But yeah, it was just too much." As the studio head he was "dealing with people, creatives, dealing with artists, and engineers, and writers, and producers, and the publisher, and everything," he says. Simultaneously he was creative director on Exodus, itself an ambitious, big-budget RPG. …
… It's important for developers to remember, he says, that player feedback represents "less than a percent of your actual audience, especially when you're launching a game of this size"—it's a valuable sentiment indicator to track, but it's not a substitute for studio direction. …
… I don't want Creative Studio 3 to abandon its core identity entirely—I'm not in complete agreement with folks who think fight design should veer into WoW's more reactionary direction—but it doesn't have to. …
Prokop Jirsa is the lead designer of Kingdom Come Deliverance 2, and now one of Warhorse Studios' two creative directors. …
… Sony's output is already pretty formulaic, so consider me cautiously pessimistic that further committing to these tools will really help it get out of that creative rut. …
… At the same time, if a labor-intensive process has been replaced by a much faster automated process, the people involved in that labor will naturally find themselves without much to do—and as much as corporations like to talk about freeing developers from scut work so they can focus on artistry and… …
