Guild Wars' devs tried to escape the MMO branding in 2005, citing all the things that would become genre staples 20 years later
… It was a point of contention for Raph Koster who worked on Ultima Online and Star Wars Galaxies when I spoke to him earlier this month for our MMO column—observing that open-world sandbox MMOs, the type Guild Wars 1 sought to set itself apart from, fell out of favour in exchange for instanced theme… …