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pcgamer.com › gaming-industry

Microsoft ends Copilot AI on Xbox to help 'get the business back on track,' as new CEO simultaneously welcomes AI executives into the fold

… Along with ending the maligned "This is an Xbox" marketing campaign, she's also overseen a reduction in Game Pass prices and services and acknowledged that Microsoft just doesn't have the juice when it comes to PC gaming; at the end of April, after less than three months in the job, Sharma said "pl… …

May 5, 2026 · Andy Chalk
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