Tracked topic
Xbox is a video game console and associated ecosystem developed and marketed by Microsoft.
In a Windows Central article, Jez Corden discusses the pursuit of an unrealistic 30% profit margin. One casualty of this initiative was Xbox console sales. Corden argues that buyers’ appetite for the PS5 alternative remains at least respectable. However, they have become difficult to locate at retailers. In some countries, like Japan, they are even rarer finds. The company deemed the hardware wasn’t lucrative enough to prioritize. Now, with the GTA 6 release date looming, it may regret that decision. New CEO Asha Sharma had pledged support for the Series X|S, but high memory prices could make
Microsoft may lack Xbox consoles for GTA 6 release date, as high memory prices continue… In May 2026, PlayStation 5 average pricing increased by 33% versus a year ago to $672, with Xbox Series up 22% to $524.” According to Circana’s Matt Piscatella , overall spending on video game hardware has risen by 38% in 2026, to $249 million, largely due to the Nintendo Switch 2’s strong sales pe… …
Microsoft’s planned Xbox Series X|S price increases reportedly will not prevent the company from losing roughly $150 per console, as surging memory costs squeeze already-thin hardware margins. …
… Even after Xbox price increases, the memory shortage has limited any chance for hardware profits. …
… Forza Horizon 6 was also a factor, showing that Xbox exclusive games can influence hardware sales.
An insider believes that low hardware stock will cost Microsoft sales when GTA 6 launches. The absence of Xbox consoles in many countries is not entirely intentional. …
… Expert Reviews and News on Laptops, Smartphones and Tech Innovations News News Archive Newsarchive 2026 07 Leaker expects Sony PS6 and Xbox Helix hardware subscription model for next-gen consoles Fawad Murtaza, 2026-07-22 Update: 2026-07-22
… After a recent interview in which Matthew Ball discussed the idea of in-game ads for Xbox games or subscription tiers, the gaming community expressed disappointment, as many felt Xbox was pivoting to a major overhaul and moving away from its roots in console hardware and strong Xbox exclusives. …
… Target platforms are locked in for the PlayStation 5, Windows PC, Xbox Series X and S, and next-generation Nintendo hardware. …
… A teaser shared on X by PowerA shows the Project X-Ray Flight Deck Wireless Controller will have support for Xbox consoles as it has an Xbox button at the top. …
… The PS5 and Xbox versions mark the first time the Story of Seasons series has appeared on PlayStation or Xbox hardware. …