Switch 2 price increase calls for console-selling games, say ex-Nintendo marketers
After avoiding a Switch 2 price increase, astronomical memory prices forced the manufacturer to act. …
In June 2025, Nintendo launched a cheaper, region-specific model in its home country. To limit international reselling, the console supports only the Japanese language and eShop. Unfortunately, the handheld is no longer such a bargain after the manufacturer announced new pricing. Meanwhile, the multi-language version is immune to the changes. Originally ¥49,980 (≈$319 USD), the Switch 2 price in Japan will be ¥59,980 (≈$383 USD) on May 25th. That’s a 20% increase, steeper than the just over 11% in the United States, where it’s set to jump from $449.99 to $499.99 on September 1st. Japanese fans
Switch 2 price increase in Japan causes hysteria, as stores restrict console salesAfter avoiding a Switch 2 price increase, astronomical memory prices forced the manufacturer to act. …
The PS5 price hike led to an unusually successful period of console sales. Yet, despite this temporary lift, Sony expects hardware revenue to dwindle as 2026 continues. The Nintendo Switch 2 price increase has also caused panic buying in some regions.
The Nintendo Switch 2 price hike in Japan has produced a surge in console sales. Reminiscent of its launch, jam-packed retailers are again waging war against scalpers. The changes take effect much sooner than in other regions, with buyers suffering a higher percentage increase.
Some PS5 price increases mitigated the expenses resulting from IEEPA tariffs. …
To cushion the price increase of the Nintendo Switch 2, Nintendo is launching a brand new bundle at the beginning of June. Buyers can choose one of three Nintendo games and pay as much with this game as the console will cost without the game after the price increase.
… As the most recent price increase only came into effect in April, the effects of the $100 increase in the list price will only become apparent in the future. …
Individuals with large stakes in Nintendo stock are asking for a Switch 2 price increase. …
… Before the impending Switch 2 price increase, Nintendo’s handheld extended its lead over the competition.
… The Switch 2 price increase announcement initially impacted shares, which had already declined since the console’s release date.
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