Plex-first buyers who rely heavily on hardware transcoding and may be better served by Intel Quick Sync models.
Business users who need the most mature NAS software ecosystem and should compare Synology, QNAP, TrueNAS and others before buying.
Buyers who want socketed, clearly supplied ECC memory from day one without having to verify or replace modules.
Users who dislike eMMC boot media and prefer a NAS with a removable boot SSD.