Apple Captures 65% of Global Premium Smartphone Market Friday August 7, 2026 7:32 am PDT by Hartley Charlton Apple captured 65% of the global premium smartphone market in the first half of 2026, as the wider premium segment's share of overall smartphone sales climbed to a record 29%. …
… Apple added nine percentage points of market share to achieve parity with Samsung, with each now on 34%, and Xiaomi on 15%. No other brands sit above 4%. Counterpoint expects further declines as inventory dries up, but forecasts that Apple will continue outperforming the wider market. …
… Android device sales declined 14.4 percent, while Apple's market share grew 4 percent year-over-year. iPhone 17 performance is part of the reason Apple outperformed the market, but Counterpoint says the company was also helped by a later launch of Samsung's Galaxy S26 series in March. …
… The gains came even as the broader European smartphone market declined by 1% to 134.2 million units, which Omdia says was weighed down by softer demand and new regulations ... …
… An internal document appears to confirm that Apple is hiring in Mexico City until January 18, but some other details shared below remain unverified. …
… Apple Starts Letting Developers Add Alternative App Marketplaces to App Store Connect EU developers can now add alternative app marketplaces to App Store Connect, Apple said today. …
… Even a favorable outcome may only translate into modest volume at first, with output confined to iPad Air units destined for the Chinese market or to refurbished devices, rather than the entire global launch. …
… Apple Becomes $3 Trillion Company Again, But Nvidia Steals the Moment Fans of large numbers will be happy to know that Apple became a $3 trillion company again today based on market cap, which is the total value of all of the company's outstanding shares. …
… Elon Musk Sues Apple and OpenAI Over Alleged App Store Conspiracy Against X and Grok Elon Musk's xAI startup today filed a Texas lawsuit against Apple and OpenAI, accusing the two companies of conspiring to "ensure their continued dominance" in the AI market. …
Greg Joswiak By MacRumors Staff on April 16, 2026 Greg Joswiak Articles Apple Execs Say Spatial Computing Is 'Inevitable' and AI Is a 'Marathon, Not a Sprint' Apple hardware engineering chief John Ternus and marketing chief Greg Joswiak recently did an interview with Tom's Guide, where they shared … …