Apple May Drop Base $599 MacBook Neo as Chip, DRAM Costs Climb
… The moves were made due to higher-than-expected demand and a worldwide shortage of memory chips bumping up costs as AI data center build-outs squeeze supply. …
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The MacRumors Show: Is Apple Downgrading iPhone 18 Due to Memory Shortage?
… On Apple's April 30 earnings call , CEO Tim Cook acknowledged that both machines would be "hard to get for months to come" and said Apple expects "significantly higher memory costs" in the current quarter. …
MacBook Neo Could Get New Colors to Cushion Potential Price Hike
… That means a new production run will result in top-tier chips rather than defective ones, which means a higher per-unit cost that Apple will have to pay even before TSMC adds a premium for expedited production. …
Fixed Focus Digital on MacRumors
Fixed Focus Digital By MacRumors Staff on May 6, 2026 Fixed Focus Digital Articles Leaker: This Is Why Apple Is Delaying the iPhone 18 Apple proactively chose to delay the standard iPhone 18 as a deliberate market strategy, the leaker known as "Fixed Focus Digital" claims, with the move said to ext… …
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iPhone 18 Pro's Camera Upgrade Will Cost Apple 50% More
iPhone 18 Pro's Camera Upgrade Will Cost Apple 50% More Friday May 29, 2026 3:44 am PDT by Hartley Charlton The iPhone 18 Pro and iPhone 18 Pro Max's all-new variable aperture lens will cost Apple 50% more than the camera unit used in current models, according to supply chain analyst Ming-Chi Kuo… …
Report: iPhone 18 Pro Could Start at $1,399 Amid Price Hikes
… Accounting for that added cost using the same approach, The Wall Street Journal estimates Apple could set the iPhone 18 Pro's starting price at $1,399 or higher. …
M6 MacBook Air: Release Date, Pricing, and What to Expect
… Growing demand for memory and storage chips from AI companies has led to chip shortages and higher costs for everyone else, and Apple will need to increase device costs "substantially" to maintain its current profit margins, according to The Wall Street Journal . …
Top Stories: Apple Price Hikes Coming, 20th Anniversary iPhone Rumors, and More
… Top Stories Tim Cook Says Apple Price Increases Are 'Unavoidable' Due to Memory Costs Hang onto your hats! Apple will be raising prices on at least some products to offset the high cost of memory and storage , CEO Tim Cook told The Wall Street Journal this week. …
Instant Digital on MacRumors
… Apple's First Foldable Displays Nearing Mass Production Advanced display panels destined for Apple's first foldable iPhone are reportedly nearing mass production. …
OLED iPad Mini: Release Date, Pricing, and What to Expect
… Growing demand for memory and storage chips from AI companies has led to chip shortages and higher costs for everyone else, and Apple will need to increase device costs "substantially" to maintain its current profit margins, according to The Wall Street Journal . …