… Interestingly, the 16GB RAM / 256GB storage option has now been reinstated, but the $799 starting price remains. "We have now reached a point where we need to begin raising prices," Apple said in a statement given to The Wall Street Journal . …
… Apple said it raised prices because of the ongoing memory chip shortage, resulting from companies building out data centers with powerful AI servers. …
… The changes extended the same day to Apple's Certified Refurbished store, with the company raising prices across refurbished Macs and iPads alongside the hikes on new hardware. …
… The price hikes stem from a global shortage of DRAM and NAND flash storage, driven largely by AI data centers competing for the same components. …
… Both Apple and Google have been affected by memory price hikes that Apple CEO Tim Cook likened to a "100-year flood." He said there have been "exponential increases in memory prices," leading the company to raise the cost of its iPads and Macs. …
Apple Raises Refurbished Mac and iPad Prices After New Product Hikes Thursday June 25, 2026 8:25 am PDT by Tim Hardwick Apple has raised the prices of Macs and iPads across its Certified Refurbished online store, following the sweeping new product price hikes introduced earlier today. …
… DRAM prices have also climbed sharply since the Neo first went on sale—again driven by AI data center build-out—which has pushed the laptop's bill of materials higher still. Culpan reports that Apple has not ruled out raising the Neo's price as a response. …
… Pu believes price hikes on the next-generation Pro models could create "demand uncertainty." The analyst has subsequently downgraded AAPL from buy to hold. It's a shift of tone from Pu, who in May said Apple could price the iPhone 18 Pro models " aggressively ," despite rising memory costs. …
… Chinese supply chain leaker Ice Universe said as much over the weekend, suggesting the price of Apple's current flagship lineup could rise before then. …
Macs and iPads Are About to Get More Expensive Wednesday June 24, 2026 11:55 am PDT by Juli Clover Apple is planning to raise the prices of some products to offset increasing RAM costs, and iPads and Macs could be some of the first devices to get price hikes. …