In June 2024, Apple previewed new Siri capabilities powered by Apple Intelligence, including understanding of a user's personal context, on-screen awareness, and deeper per-app controls. For example, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps. Apple advertised those Siri features in product presentations, on its website, in a TV commercial starring actor Bella Ramsey, and elsewhere. In March 2025, Apple delayed the launch of the personalized version of Siri, leading to the company being hit with
On an earnings call last month, Apple CEO Tim Cook said the personalized version of Siri will be released this year. It is expected to be part of the upcoming iOS 27, iPadOS 27, and macOS 27 updates for the iPhone, iPad, and Mac. Apple is reportedly planning to launch a dedicated Siri app too. Tags: Apple Intelligence Guide, Apple Lawsuits, Siri Guide