September 1 to Mark the End of an Era at Apple
Apple in April announced that Tim Cook will be stepping down as CEO at the end of this month, after 15 years of leading the company. Cook has been Apple's CEO…
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Tim Cook
Tim Cook is an American business executive who served as CEO of Apple Inc. from 2011 to the present.
iPhone 17 Prices Could Go Up as Soon as This Month
There is growing speculation that Apple may hike the prices of its iPhone 17 lineup as soon as this month, following CEO Tim Cook's recent comments about "unavoidable" price increases. Last…
John Ternus on MacRumors
…MacRumors Readers React to Tim Cook Stepping Down as CEO Apple yesterday announced that longtime Apple CEO Tim Cook is planning to step down from his role later this year, with current…
Apple's Next CEO Adds Retired Hardware Executive to His Team
…As he prepares to take over, Ternus has been shadowing current CEO Tim Cook and leading executive meetings. He has met with company leaders to work on product plans, and has been…
Apple Explains Why It Raised Prices on 14 Products
On his final earnings call as Apple's CEO on Thursday, Tim Cook explained why the company raised prices on 14 products last month. Cook reiterated that Apple raised prices because of…
Apple Reportedly Slashes iPhone 17 Demand Forecast Amid Rising Costs
…The doubling cost of memory and storage chips over the last year recently led Apple to increase prices across multiple product lines , which CEO Tim Cook called " unavoidable ." So far, iPhones have…
Earnings on MacRumors
…Tim Cook: Apple is 'Making Progress' on Apple Intelligence Siri Features During today's earnings call covering the second fiscal quarter of 2025, Apple CEO Tim Cook acknowledged the Apple Intelligence Siri…
Apple Plans Paid iCloud+ Upgrades for Heavy AI Users
…During today's earnings call for the third fiscal quarter of 2026, Apple CEO Tim Cook said it's early, but the company expects to offer options for people who want to…
Apple's Next Era Begins September 1
Apple's Next Era Begins September 1 Thursday May 7, 2026 10:36 am PDT by Joe Rossignol Apple recently announced that Tim Cook will be stepping down as CEO later this…
Apple Chipmaker TSMC Plans Price Hikes of Up to 10% in 2027
…Apple last month dramatically increased device prices across multiple product lines, which CEO Tim Cook called "unavoidable," citing the soaring cost of memory and storage chips. Tags: Nikkei , TSMC