… Instead of big investments in the hopes of future payoffs, you have teams working through established pipelines to keep making new stuff for what’s already working. That’s been a lucrative model for lots of game studios. …
… It paid $3.6 billion for the studio at the height of Destiny 2 ‘s popularity and the pandemic-era-fueled gaming acquisition binge. Two years later, executives were calling the studio out by name during earnings calls for hurting profitability. …
… The multiplatform shift was inextricably linked to the Halo maker’s massive overnight expansion into one of the biggest third-party publishers around. …