… Nadella referred to this as “necessary decisions…to reset the business for long-term growth,” which is essentially the same as what Asha Sharma has been saying. “When it comes to Xbox, we are making the necessary decisions required across our content portfolio, platform, and operations to reset the… …
… Things look even worse across the entire year. “XBOX revenue decreased $1.7 billion or 7 percent driven by declines in XBOX content and services and XBOX hardware,” Microsoft reported for the entire fiscal year. “XBOX content and services revenue decreased 5 percent on a prior year comparable that … …
… Sharma didn’t shy away from the challenge. “While we have made progress expanding the business and our margins, player and revenue growth has not yet met our ambition,” she wrote on X , now more than two months into her tenure after replacing Phil Spencer. “We know we have work to do to earn every … …
… However, its annual revenue declined “nearly half a billion” over the same period, and its business has apparently dropped to a 3-percent “accountability margin,” or profit margin. “Going forward, this cannot continue,” the pair wrote. …
… Heading into 2028 and 2029, the plan is to “move into businesses producing meaningful player value and revenue acceleration.” By 2030, the goal is to be “halfway to our long-term daily-player goal with sustained double-digit growth in players and engagement and industry leading margins.” In her now… …
… You May Also Like Xbox Will Reportedly Undergo Major Layoffs Next Month The division has apparently seen its revenue drop nearly half a billion dollars in five years By Rebekah Valentine Published June 10, 2026 This Is The First Time I’ve Felt Like The New Fable Is A Real Game Our first 30-minute g…
… He continued: She was not talking about the business. That’s part of it. She was talking about this specific business which I’m now helping her run, which is Xbox. …
… According to the email, Xbox has spent $20 billion on studio investments in five years, not including its $69 billion purchase of Activision Blizzard King, while its annual revenue has declined nearly half a billion. …
… You May Also Like This Cannot Continue Xbox CEO Asha Sharma says the division must face harsh realities including massive revenue drops, component crises, and an overextended studio system, but doesn't specify who's actually staring them down By Rebekah Valentine Published June 10, 2026 Xbox Will R…
… If it yields benefits with downsides that can be offset by the rest of the business, the experiment will continue. But if Game Pass, hardware revenue, and game sales are still struggling in a couple of years from now, the strategy could shift back away from exclusives. …