… You May Also Like This Cannot Continue Xbox CEO Asha Sharma says the division must face harsh realities including massive revenue drops, component crises, and an overextended studio system, but doesn't specify who's actually staring them down By Rebekah Valentine Published June 10, 2026 This Is The…
… Does that apply to hardware as well as things like Game Pass, which just got its first price cut ever? “I think, historically, our pricing hasn’t been as flexible,” she told Game File . “And I think that’s the big thing we want to go work on.” Sharma continued, “I want to continue to make sure, as … …
… Nadella didn’t share a magic solution. “I think we have to find ways to deliver the games in which it is economically relevant for the customer and for us, so today there’s an issue, in fact, unfortunately, because of what’s happening with the cloud and AI, the prices have gone up, right?” he said.… …