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When does the Summer Game Fest showcase start?

The Summer Game Fest showcase kicks off live at the Dolby Theater in Los Angeles, California on June 5, 2026 at 5:00 p.m. ET. So grab some snacks, clear your Friday night plans, and strap in.

What To Expect From Geoff Keighley's Summer Game Fest 2026 Showcase
What the heck is this thing anyway?

Summer Game Fest is Geoff Keighley’s baby. The journalist-turned-host willed it into existence back during the pandemic when E3 was on its deathbed. Now in its sixth year, the showcase runs roughly two hours and includes everything from world premiere trailer reveals for the biggest blockbusters to Muppets cracking jokes on stage. There’s usually a celebrity cameo or two and the place is typically bustling with cross-promotional synergies. The show usually starts with a bang and ends with one. The ride in-between is really more about the friends we make along the way than the final destination

What To Expect From Geoff Keighley's Summer Game Fest 2026 Showcase
Will GTA 6 be there?

Very unlikely. While the game’s summer marketing is about to start, Rockstar Games usually likes to make its trailers into events all their own. I would say it’s 100 percent not gonna happen, but Keighley’s thirst for the most highly anticipated and sought-after game trailers is unquenchable. It would be a crowning achievement for a showcase routinely pilloried by the peanut gallery for not having enough big reveals. But probably not.

What To Expect From Geoff Keighley's Summer Game Fest 2026 Showcase