The main Xbox Showcase starts at 1 p.m. EST (click here for your local time). The Gears of War: E-Day Direct starts “immediately following” the Xbox showcase.
Xbox Showcase 2026: What To Expect And How To WatchThe Summer Game Fest showcase kicks off live at the Dolby Theater in Los Angeles, California on June 5, 2026 at 5:00 p.m. ET. So grab some snacks, clear your Friday night plans, and strap in.
What To Expect From Geoff Keighley's Summer Game Fest 2026 ShowcaseVery unlikely. While the game’s summer marketing is about to start, Rockstar Games usually likes to make its trailers into events all their own. I would say it’s 100 percent not gonna happen, but Keighley’s thirst for the most highly anticipated and sought-after game trailers is unquenchable. It would be a crowning achievement for a showcase routinely pilloried by the peanut gallery for not having enough big reveals. But probably not.
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