AI-Fueled Price Hikes On Consoles Won't Hurt GTA 6 Launch
…However, a lower price point for hardware would be a good thing because there’d be more hardware in people’s hands. So I cannot argue this is a positive, but equally…
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Are hardware prices done rising?
No. Every analyst I spoke to said that gaming hardware costs were only going to keep rising, with most analysts giving an estimate of somewhere between 2027 and 2029 before prices began to ease, if they eased at all. As Rhys Elliott, head of market analysis at Alinea Analytics, explains, “The increases happening now are lagging indicators, not the peak. Platform holders and manufacturers run on long-term supply contracts and inventory buffers that initially shielded retail pricing. As those contracts expire, companies are renegotiating component costs at today’s inflated rate, and that pressur
Analysts Say Video Game Hardware Isn't Getting Cheaper Anytime SoonRAMageddon Forces Apple To Embrace Buy Now, Pay Later
…hike prices and embrace buy now, pay later contracts, you know things must be bad. The company is reportedly partnering with Klarna to keep inducing customers to upgrade their hardware, even as…
Apple Jacks Up The Price Of The Super Cheap MacBook Neo
…People who want to play it will be able to get their consoles, right? The Covid-era gaming hardware shortage was a once-in-a-lifetime blip, right? Hardware companies will simply…
Sony Promises It Has Enough RAM For PS5s Ahead Of GTA 6
Earnings PlayStation RAM Sony By Ethan Gach Published July 30, 2026 | Comments ( 4 ) An AI-fueled supply crunch for memory and storage is driving up hardware prices across the gaming industry, but…
Xbox Console Sales Rose In June, Despite Price Increases
…last year was the Switch 2 launch, and that launch helped set a record for most hardware spending in a June month with a whopping $1 billion. There was no way we…
One Chart Shows Just How Unprecedented PS5 Price Hikes Are
…In the midst of competition from Nintendo, Sega, and Xbox, Sony has historically moved fast to shave hundreds of dollars off the sticker price of its hardware. By the mid-point of…
Nvidia Thanks Sega For $5 Million Bet That Changed History
…The unprecedented shortage of that component is leading to a slow-burn reckoning across gaming as console makers and PC hardware sellers grapple with spiking prices. As the price of RAM doubles…
Ex-Sony, Sega Heads Say Consoles Must Innovate To Survive
…We chatted about the history of PlayStation hardware, and its innovations and price increases over the years. For a long time, Layden says, there was a somewhat mythical $399 price point for…
Sony Isn't Expecting To Sell The PlayStation 6 For A Profit
…During recent shareholder questions about the pricing strategy around the PlayStation 6 (via VGC ) , Sony said, “As a principle, we do not intend to sell hardware at significant losses.” Rumors have swirled…
Rising Oil Prices Are Bad News For Fans Who Still Need A Switch 2
…Helium is a key and unreplaceable ingredient in making semiconductors, which means hardware prices go up,” he said. “It’s an unreplaceable byproduct of making silicon wafers, which means if you’re…