… It also served as an opportunity for the company to reset its release strategy, shifting from making its games available on every platform possible to one where exclusives are a lynchpin going forward. …
Xbox's New CEO Punts Copilot AI on Console as Microsoft Reworks Gaming Strategy by Alan Velasco — Wednesday, May 06, 2026, 01:50 PM EDT Microsoft’s Xbox gaming division is undergoing a major shift in strategy as recently installed CEO Asha Sharma has been implementing changes big and small. …
… This is especially true as the company is preparing to shift gears towards its next generation Project Helix console, which will offer gamers an experience that further meshes a console with a PC. …