… It also served as an opportunity for the company to reset its release strategy, shifting from making its games available on every platform possible to one where exclusives are a lynchpin going forward. …
Xbox's New CEO Punts Copilot AI on Console as Microsoft Reworks Gaming Strategy by Alan Velasco — Wednesday, May 06, 2026, 01:50 PM EDT Microsoft’s Xbox gaming division is undergoing a major shift in strategy as recently installed CEO Asha Sharma has been implementing changes big and small. …
… It's a deliberate strategy by founder and CEO Anthony Wood to better monetize the platform, providing media partners and brands a highly visible gateway before a viewer ever launches an app like Netflix or Disney+. …
… The models are also available through Azure AI Foundry and will appear on third-party platforms including Fireworks AI, Baseten, and Open Router. …