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Keep up with the Apple ecosystem, from M5 chip performance and MacBook Neo reviews to the latest iOS 26 security updates.

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Will Apple Pass the Bill to Consumers?

The question now becomes whether or not Apple will raise prices on its next-generation iPhone models. According to TrendForce, Apple will most likely sacrifice part of its gross margin to soften price increases for the iPhone 18 lineup, similar to Apple's strategy for its recent MacBook launches. Even if correct, it doesn't necessarily mean that launch prices will be identical next round. After all, Apple already issued sweeping price increases to its hardware, including the budget-focused MacBook Neo that spiked somewhat of price war (or bang-for-buck war) with Windows PCs in the $599 segment

Apple's iPhone 18 Pro Part Costs Explode 38% On Soaring Memory Prices