Motherboard Sales fall 44% as Memory Prices Disrupt PC Upgrades
… The slowdown reflects broader pressure across the PC hardware industry. DRAM prices, SSD costs, and graphics card pricing have all increased significantly over the past year. …
… The slowdown reflects broader pressure across the PC hardware industry. DRAM prices, SSD costs, and graphics card pricing have all increased significantly over the past year. …
… Market Factor Status AMD Pricing Rumor Potential 10-15% increase in Q3 2026 Effective Period Reportedly July 2026 Main Driver Rising VRAM and DRAM costs GDDR6 Pricing Reportedly increased from $2.50/GB to $7.50/GB NVIDIA Pricing No new H2 2026 increase announced Previous NVIDIA Adjustment Wholesale…
… Market Trend Status Lenovo Price Adjustment Additional increase planned for July 2026 ASUS Q3 2026 Outlook Approximately 5% PC price increase expected Cumulative PC Price Growth Approximately 30% since Q4 2025 DRAM Pricing Remains elevated SSD Pricing Continues to rise CPU Pricing Moderately higher…
… As a result, the plaintiffs argue that new competitors cannot quickly enter the market to offset supply shortages or exert downward pressure on pricing. …
… During the company’s first-quarter earnings discussion, AMD executives stated that increasing DRAM prices and broader supply chain pressures are expected to negatively impact demand for gaming products later this year. …
… This has increased pricing pressure on consumer-oriented products such as DRAM modules, desktop processors, SSDs, and graphics cards. …
… The broader memory market continues facing pressure from AI accelerator demand and HBM production constraints, contributing to elevated DRAM pricing across the PC industry. …
… The increase is largely attributed to continued pressure on DRAM pricing, an issue that has affected a broad range of technology products over the past several years. …
… As organizations continue scaling AI deployments, pricing pressure across multiple segments of the hardware industry is expected to remain elevated. …
… The current storage market continues to experience pricing pressure and supply volatility driven largely by AI infrastructure demand and hyperscale data center expansion. …