“We cemented our leadership on the Amazon Appstore”: Mamboo’s Artur Beresnev on 2025 results | Game World Observer
… Artur Beresnev: Many of today’s successful releases aren’t built for multi-year player retention. …
Inna Gosteva: In 2026, we plan to focus on gradual but steady portfolio growth. The main emphasis will be on projects with a strong gameplay foundation and instant hook, because the market is still oversaturated and player attention is the scarcest resource. We are looking for games that can be promoted through viral formats, streams, and short content. These are the things that help a project gain visibility even before its release. With our current projects, including DREADMOOR, we are moving into a more active phase: we are stepping up our marketing efforts, focusing on working with the com
“The market finally entered a phase of hypercompetition”: Digital Vortex’s Inna Gosteva about the situation as of the end of 2025 | Game World ObserverArtur Beresnev: We’re not diving into experiments or new niches, even though those ideas are coming in more frequently. Instead, we’re doubling down on what works and where we add real value, strengthening our Amazon presence and prepping global hits.
“We cemented our leadership on the Amazon Appstore”: Mamboo’s Artur Beresnev on 2025 results | Game World ObserverNikita Kharlamov: We see 2026 being an even more ambitious year for us. We also have several new titles in development and aim to become a multi-hit studio. Every member of the team knows the goals, how to reach them, and what role they play in achieving them. Personally, I prefer to impress with actual results rather than big announcements or promises. So, happy holidays to everyone, and I’m heading back to work. Ciao! Diana Korkina: Launching new games is our biggest focus. We’re actively preparing several joint releases, including in the hyper-casual space, which our management views as a v
“Our startup nearly doubled in size”: Top App Games’ Nikita Kharlamov and Diana Korkina on 2025 results | Game World ObserverArtur Beresnev: Many of today’s successful releases aren’t built for multi-year player retention. That means publishers need to move faster, predict trends, partner with high-output studios, and aim for shorter payback cycles. One of the most notable trends this year has been games for younger audiences inspired by Roblox-like experiences. That trend is here to stay, at least for the next 6–12 months. The focus on short-form experiences is easy to explain: established hits often maintain momentum without losing loyal players. This year, many games predicted to decline showed far greater resili
“We cemented our leadership on the Amazon Appstore”: Mamboo’s Artur Beresnev on 2025 results | Game World Observer… Artur Beresnev: Many of today’s successful releases aren’t built for multi-year player retention. …
… Players became pickier about monetization. …
… What are your company’s plans for 2026? Inna Gosteva: In 2026, we plan to focus on gradual but steady portfolio growth. The main emphasis will be on projects with a strong gameplay foundation and instant hook, because the market is still oversaturated and player attention is the scarcest resource. …