“We cemented our leadership on the Amazon Appstore”: Mamboo’s Artur Beresnev on 2025 results | Game World Observer
… Artur Beresnev: Many of today’s successful releases aren’t built for multi-year player retention. …
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How has the mobile publishing landscape changed in 2025, from your point of view?
Artur Beresnev: Many of today’s successful releases aren’t built for multi-year player retention. That means publishers need to move faster, predict trends, partner with high-output studios, and aim for shorter payback cycles. One of the most notable trends this year has been games for younger audiences inspired by Roblox-like experiences. That trend is here to stay, at least for the next 6–12 months. The focus on short-form experiences is easy to explain: established hits often maintain momentum without losing loyal players. This year, many games predicted to decline showed far greater resili
“We cemented our leadership on the Amazon Appstore”: Mamboo’s Artur Beresnev on 2025 results | Game World Observer“Our startup nearly doubled in size”: Top App Games’ Nikita Kharlamov and Diana Korkina on 2025 results | Game World Observer
… Players became pickier about monetization. …
“The market finally entered a phase of hypercompetition”: Digital Vortex’s Inna Gosteva about the situation as of the end of 2025 | Game World Observer
… Talks with publishers or investors only begin when there is a working build with a clear gameplay cycle and retention potential. Without this, interest quickly fades. Players have become impatient: if the first few minutes don’t hook them, there won’t be a second chance. …
“We are thrilled to see five projects from our portfolio companies among the top 150 most wishlisted games”: GEM Capital on the results of its portfolio projects | Game World Observer
… Notably, Skich outperformed major players like the Samsung Galaxy Store, Oppo Software Store, and TapTap. …