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Inna Gosteva: The main lesson of 2025 is that the market has become incredibly crowded. Even an excellent game can simply disappear in the noise if you don’t start communicating with your audience in advance. Don’t wait for the release: test your hypotheses, conduct playtests, gather feedback, and build a community while still in the demo stage. This not only helps refine the game but also gives the publisher time to prepare marketing and support campaigns. Nowadays, an idea alone does not sell a project. Talks with publishers or investors only begin when there is a working build with a clear