What is Huqiao Games?
… Chinese players rely heavily on influencer gameplay videos on Bilibili, short-form content on Douyin, and community discussions on WeChat and QQ to find games – then they come to Steam to convert. …
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What mistakes do Western publishers make?
Western publishers don't tend to communicate on Chinese channels with the Chinese community. They use YouTube and Discord instead, which means the Steam page becomes the only channel for communication. Chinese players use Bilibili for video content, WeChat and QQ for community discussion, and platforms like Xiaohongshu or Douyin for discovery. Western publishers also don't tend to localize content assets for the Chinese market. This is critical, because Chinese players often have their language preferences set only to Simplified Chinese, which means games without Chinese translation are automa
What is Huqiao Games?"The player base never disappeared; they just didn't have anything to play" – Echo Foundry on reviving the rhythm game genre
… We're not going to go and make some of the decisions that some of our predecessors or our competition made 20 years ago, because we have the frame of reference now to look back and say: 'If we could do it again, what would we do?" Community first Echo Foundry's main goal is righting the wrongs of G… …
ProbablyMonsters is betting on an Xbox 360-esque bonanza of single-player AA kookiness
… Storm Lancers' all-time peak concurrent player count on Steam is just 29 according to SteamDB , and Video Game Insights estimates it has sold only 831 units on Steam the game also came out on the Epic Games Store and Nintendo Switch, for which figures are unavailable . …
Avalanche Studios reveals its Highlander-style, survival of the fittest R&D strategy
… If the game is given the go-ahead, the five-strong team is given four months to come up with a playable prototype, which is then tested with what Avalanche calls its "Frontrunners" community. "This is a community platform that we've built up," explains Farrow. …
A Game Pass for indie games: meet Indie Pass, a $6.99-a-month subscription launching with 70 titles
… The system is "very similar to how I would imagine Steam's algorithm works," says Mitchell. …
Why publishers and investors are increasingly backing user-generated games over conventional ones
… It's only a matter of time before somebody like Electronic Arts, Take-Two or Scopely does one of these bigger Roblox acquisitions and makes a big splash." For now, the main buyers are big UGC firms, private equity and investors, although Keane says the latter initially struggle to grasp the fact th… …