… This year's Gamescom Congress is focused on the ‘Playing Field Democracy’ and ‘The Games Effect’, which are described as "the positive influence of video games on democratic education, and games as an engine of innovation across the most varied fields – from medicine and industry to the skilled tra… …
… "Off-colour romance laced with biting political commentary is only one flavour we offer," said Oxspring. …
… Trailers, billboards, advertisements, influencer campaigns and other social media content could all trigger it. …
… "By buying EA, Saudi Arabia can quietly tie itself into this enormously interconnected digital ecosystem to project its influence," he says. …
… We use the same stages, so the big stage of Gamescom Dev is also the stage where the political opening will take place and the Gamescom Congress will take place. …
… As the crowds filtered in for a 2pm start, smart-casual industry folk were naturally outnumbered by media, influencers and game fans adorned in Zelda, Halo and Witcher t-shirts. …
… It's an offshoot, I suspect, of the horribly unhealthy parasocial relationships people are encouraged to develop with social media influencers; a closing of the gap between creator and consumer which leads some consumers to feel like the lines between those roles are actually becoming blurred. …