… "Brands are already part of everyday life on Roblox, and this is a strategic response to the increased commercial intent that we're seeing every day on the platform." The policy change marks a decided shift in the way Roblox manages ad partners, as the firm currently takes a 30% cut of all revenue … …
… "We've always determined platform selection based on the characteristics of each title," he said. …
… "However, 2025 marks our first new dedicated video game launch in eight years, so given our unique situation, our priority is to maintain the momentum of our platforms, which is extremely important for our dedicated video game platform." Furukawa added: "Consequently, if the assumption on tariffs c…
… "Continuing to build a fuller picture of its impact will unlock decisions about games innovation, policy support, partnerships and investment. …
… Those changes likely cannot be rolled back without risking EU fines that can add up to a significant chunk of global revenue All the changes Roblox has made in the past year, even though they have cost it almost three quarters of its market cap, probably still aren't enough to satisfy what would be… …
… "As part of our work to become the world’s healthiest platform for users of all ages, we continually invest in safety by design and empower creativity through technology innovation. …
… Not as an exception, but as policy. …
… Creamer and Savina's LinkedIn posts were subsequently tagged as violating the platform's "Professional Community Policies" . …
… The Catch-22 of software strategy has always been that you cannot build a mass-market platform solely on the back of mass-market games; look closely at the audience for any genuinely successful mass-market platform, and it turns out to be made up of countless niches loosely packed together. …
… Analysts called the policy reversal predictable . …