… "We're starting by introducing one to two signature exclusives, and as the business becomes healthier, we will look to try and do more." This aligns with comments from Xbox chief strategy officer Matthew Ball , who emphasized that "players can expect a reliable pipeline that validates their histori…
… When a PC version arrives years after the console launch, much of the early lifecycle demand has already been captured on the primary platform." Sony's reported strategy change, which the firm has yet to comment on, arrives alongside the leadership shakeup at Xbox which may herald a shift in releas… …
… At the same time, we are increasingly becoming a platform. To succeed as a platform, we must offer exclusive content and services, and we're looking at that very closely. …
Xbox CEO Asha Sharma has made further changes to the brand's leadership team , appointing industry analyst Matthew Ball as chief strategy officer and Scott Van Vliet as chief technology officer. …
Netflix has introduced a dedicated app for kids games as part of an updated strategy for its games division. …
… She joined Dentsu in 2023 as VP of global gaming strategy. Huot previously worked at Warner Bros Entertainment Group as director of content marketing and at YouTube Gaming as head of games publishers. She then became senior gaming product marketing manager at the video-sharing platform. …
… As the industry has seen with the shift away from platform exclusivity, Microsoft is not averse to pivoting its strategy to deliver a better outcome for the company."
… She's started to cautiously move back in that direction; a PS5 version of the upcoming Gears of War title has been dropped, marking the first big reversal of the strategy of making all Xbox titles multiplatform. …
… Daley Eve Johnson | Creative strategy lead, 33 Games Daley Eve Johnson has been appointed creative strategy lead at 33 Games, after previously serving as senior community manager at Super Studios. …
… We are seeing a lot more people using the platform. …
