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gamesindustry.biz

Can a top-down, focused software strategy save Xbox? | Opinion

… The Catch-22 of software strategy has always been that you cannot build a mass-market platform solely on the back of mass-market games; look closely at the audience for any genuinely successful mass-market platform, and it turns out to be made up of countless niches loosely packed together. …

Jul 10, 2026 · Opinion by Rob Fahey Contributing Editor

gamesindustry.biz

Call of Duty was never the right fit for Game Pass | Opinion

… Analysts called the policy reversal predictable . …

Apr 27, 2026 · Opinion by Rob Fahey Contributing Editor

gamesindustry.biz

"I think people undervalue their own work" – ID@Xbox head Chris Charla on the tricky problem of indie game pricing

… And the results have been great from fan response to some of those changes." Charla says they are making some backend changes to the store to "help developers maximize how they appear on the platform," and they are focusing on placing games in front of the right audience for that particular title i… …

Mar 11, 2026 · Feature by Lewis Packwood Features Editor