…in release strategy. The firm's studio lead Craig Duncan has previously said the firm was aiming to be "more consistent" in releasing first-party titles across multiple platforms simultaneously, and the…
…what the data says about the Xbox strategy today." Earlier this week, reports suggested that Sony is also revising its own multi-platform strategy by scaling back PC ports for PlayStation exclusives…
…According to its three-year plan, catalogue sales rose from 16.84 million to 19.10 million units after promotional efforts to "maximise the impact of its multi-platform strategy across both…
…The potential sales of the game would be higher if it were multi-platform, but the benefits of attracting new users to the platform outweighed the costs of restricting the audience in…
…The first beachhead was strategy, particularly 4X strategy games. Titles like Rise of Kingdoms and Game of Empires built massive international audiences, driven by monetisation architecture and live-ops discipline that Western…
…All the things in one platform When dealing with service providers, you often end up having to liaise with multiple different teams across a variety of platforms to get the most out…
…the platform purchase, or the web payment option. That's not a loophole. It's a deliberately designed experience built to redirect meaningful spending off-platform. And none of those web transactions…
…press and social media strategy. When featuring in a show, being "top of mind" for AI platforms depends on a combination of clear metadata, sustained coverage across multiple outlets, and strong post…
…Indie developers typically lack the resources for multiple platform builds and are more sensitive to distribution friction. So by simplifying the path to players, it expands reach without increasing cost. Some commentators…
…with great interest," he says. "The VR industry has always evolved amidst shifts in platform investment and strategy, and that’s something we factor into how we plan long-term. However, we…