Ten years ago, PWN Games was founded in Montréal, Canada on the belief that performance marketing was where the industry was headed. The firm felt that this kind of promotion was accountable, predictable and absolutely results-driven, all areas where more traditional marketing faced limitations. …
… Bringing Ben in as CEO of The Performance Guys sends an unmistakable message to the market: if your game has a performance problem on any engine, we have the best team on the planet to fix it." Christopher Wulf | Senior business development manager, Fellow Traveler Christopher Wulf has been promote… …
… "You also benefit from the awareness of the game, so you can come with lower marketing, but you don't have the same price as a full game." Duguet: "It's really a different economic profile, but we expect this one to deliver superior financial performance. …
Research from data firm Newzoo shows that the games market generated over $200 billion in revenue during 2025. For the year, the global games market made $201.6 billion, a massive 9.1% increase year-on-year. …
… Free-to-play may still represent the lion's share of total mobile revenues, but the data shows a substantial, and growing, opportunity for high-quality paid titles too – and in a market as huge as mobile, a small market share adds up to a significant amount of money.
… "There are two drivers that are explaining the current and future performance of consoles: Switch 2 and, obviously, the release of Grand Theft Auto 6 this year, which is going to drive the market up," Rosier said. …
… Remedy's main focus in the first quarter was the marketing campaign for Resonant, which launches later this year. …
… We will not accept credit for anything that hasn't happened yet, but we sure are trying to make hits." He is enthusiastic about the firm's full-year performance, which saw net bookings rise 19% driven by NBA 2K, Zynga's mobile portfolio and stronger-than-expected performance of GTA Online. …
… Blizzard has continued to operate with a degree of separation from the rest of Microsoft's games business since the acquisition completed in October 2023 following the conclusion of an investigation by the UK's Competition and Markets Authority.
Nintendo president Shuntaro Furukawa explained the company's decision to raise hardware prices , attributing it to current market conditions rather than a single factor. …