Take-Two Interactive reportedly lays off AI team
… And we're already seeing instances where generative AI tools are driving costs and time efficiencies." "That said, do I think tools by themselves create great entertainment properties? …
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Google's Genie 3 world models start to break down after around a minute
As reported by Gamefile , Google outlined its Genie 3 generative AI technology in a talk at GDC, explaining that memory limits mean the world models it generates start to show inconsistencies after about a minute. Months earlier, the world model could only maintain consistency for a few seconds. …
The DLSS 5 backlash is not going away | Opinion
… His real consumers are AI data centres ordering thousands of Blackwell AI chips costing tens of thousands of dollars each; and while DLSS 5 is irrelevant to that business, the implication that consumers might really be firming up a dislike and rejection of generative AI technology in media is very … …
This mobile game has been made using AI for a year now – and no one noticed
… Lehr admits that InnoGames has experienced pushback against AI from its employees. "I think that's natural and healthy," he says. "Some team members had concerns about job security – that's a legitimate worry when you see headlines about AI replacing workers. …
"It's a totally crazy market" – The seismic impact of the AI boom on video game hardware
Generative AI has had a seismic impact on the price and availability of computer hardware. …
Sony maps out how first-party PlayStation studios are utilising AI tools during development
… In a corporate strategy presentation during its latest financial results , Sony president and CEO Hiroki Totoki said that "AI will make it easier to take on more innovative and ambitious projects that were previously difficult to pursue due to constraints of cost and time." "A core principle that g… …
Nearly nine in ten games industry workers believe GenAI use should be disclosed on storefronts
… Two-thirds 66.1% said that generative AI tools are not used within their company, with 30.6% saying they are used to at least some extent. However, even if a company offers GenAI tools, it seems not everyone is using them. …
Tools to tell if your game is broken
… So it's not using generative AI to replace anyone, it's literally just using generative AI to spot the forehead-slapping moments of, 'Oh yeah, I forgot a semi-colon at the end of this line'." PerfCop, he explains, is a performance analysis tool that's based around statistical analysis with a "thin … …
Biting the silver bullet: AI in the games industry in 2026 and beyond | Opinion
… These sunny uplands are but a handful of prompts away, while the very real problems that exist with a lot of generative AI are pushed under the rug, be it violations of intellectual property rights , the inconsistent and often fabricated outputs , energy consumption equalling that of major cities ,… …
Brand discoverability in the AI age: AIs are no longer a curiosity, but a key way players learn about games
… Fancensus believes this is a key starting point for a wider programme of "AI visibility" work, aimed at helping publishers and developers understand how their titles and brands surface in AI responses across the lifecycle of a campaign, from initial rumour and reveal, through to long-tail discovery… …