… About the 'why' of these decisions, what we were optimising for, and what the data says about the Xbox strategy today." Earlier this week, reports suggested that Sony is also revising its own multi-platform strategy by scaling back PC ports for PlayStation exclusives. …
… It has long had more players and more hours than any other platform, and it's going to have a lot of dollars associated with that in the future, too. …
… The executives added: "Along the way, we will re-evaluate our approach to exclusivity windowing and AI and share more as we learn and decide." Xbox's future strategy focuses on sustainable growth and cost discipline by strengthening Game Pass with a viable financial model. …
… Whether that opacity is deliberate or symptomatic of a strategy still being actively rethought is open to debate. …
… "The VR industry has always evolved amidst shifts in platform investment and strategy, and that’s something we factor into how we plan long-term. …
… In this role, Dela Pena will oversee acquisition strategy, manage budgets, and coordinate cross-channel execution, aligning user acquisition with product and monetisation efforts. …
… That has to be fixed, and neither a clever monetisation strategy or a shiny AI pipeline will be the magic wand to fix it. …
… Nonetheless, it's a strategy that loses steam quickly once you exhaust your pool of die-hards and early adopters. …
… What are the future plans for the technology? …
… With a cohesive strategy set out early on, these elements can be tied together to support brand expansion. …