Xbox CEO Asha Sharma has made further changes to the brand's leadership team , appointing industry analyst Matthew Ball as chief strategy officer and Scott Van Vliet as chief technology officer. …
… "During a town hall a few weeks ago, Hermen Hulst told staff that their single-player narrative games will be PlayStation only, and he explained that they were inconsistent with their PC releases, they didn't make enough money, and they want to keep their IP aligned to their own platform." Schreier… …
… Leadership changes at Side Olivier Deslandes has been promoted to COO at gaming service provider Side. Deslandes previously served as senior vice president for global strategy and growth and has been with the company since 2006, when he joined as head of localisation. …
… The new appointments are as follows: Jared Palmer former CoreAI VP of product – VP of Xbox engineering Tim Allen former CoreAI president of design – CVP of Xbox Design Jonathan McKay former CoreAI head of growth – Xbox head of growth Evan Chaki former CoreAI general manager of AI innovation – Xbox … …
… Xbox chief strategy officer Matthew Ball suggested recently that the company is rethinking its strategy for the new device – which is the first direct suggestion that there's a significant pivot underway from how the high-end console was being positioned under Phil Spencer's leadership. …
Sega addressed the $200 million impairment write-down for Rovio during Q3 , with parent company Sega Sammy Holdings referring to difficulties in implementing changes following its $776 million acquisition and was unable to fully implement Rovio's Beacon technology in its own mobile titles. …
… The executives added: "Along the way, we will re-evaluate our approach to exclusivity windowing and AI and share more as we learn and decide." Xbox's future strategy focuses on sustainable growth and cost discipline by strengthening Game Pass with a viable financial model. …
… But throwing everything at every title isn't a winning strategy. …
… Those project changes include the decision to sunset Generation Zero last year, which Farrow says "no longer made sense" to maintain. …
… We look at a publisher's existing UA setup and build around it – for some clients, that's simply supplementing their paid media portfolio with exclusive PC traffic they can't get anywhere else; for others, it's end-to-end, from strategy and creative through to execution. …