… The Walt Disney Company invested $1.5 billion to acquire an equity stake in Epic Games in February 2024 , announcing plans for a major collaboration with Fortnite. …
… "It's very important to us that we don't say, 'Oh, we need to expand the brand, let's make an Angry Birds first-person shooter.' We believe very deeply in the zone of maximal brand acceptability – that if people expect one thing , and you give them something way over here, it's not going to attract… …
… Booty highlighted collaboration across teams, noting Blizzard Cinematics is assisting Playground Games with the upcoming Fable Reboot, while Rare supports Double Fine on its pottery game, Kiln. …
… Room 8 also announced it will consolidate its Solid Bash and Dragons Lake brands under the Room 8 Group name.
Venerable games media site Kotaku has announced the appointment of Rebekah Valentine as Senior Reporter, the brand's first significant hire since it was purchased from G/O Media by Swiss firm Keleops Media in July 2025 . …
… Scale buys time, not immortality, and no amount of celebrity collaborations, brand relationship management, or live-service design can elevate a game outside and above culture itself or make it immune to the fickle tides of audience tastes. …
… O’Connell has been appointed as commercial partnerships director, Shaw as senior production director, and White as brand communications director. …
… Though it will share the DNA of prior Xbox hardware in its AMD SoC, Helix sounds, in practical terms, very much like a branded gaming PC. …
… Urban Myth Dissolution Center, published by Shueisha Games, has novel and manga adaptations and even a collaboration with escape room creator SCRAP. …
… Pfiffer added: "I am grateful for my time at Astragon and for the collaboration with a great team. …