Sony is reportedly running a dynamic A/B pricing experiment on PlayStation Store
Sony is seemingly testing dynamic A/B pricing on the PlayStation Store. …
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Will other publishers follow suit on pricing?
Sutcliffe says that Rockstar has effectively set a new $80 ceiling for a standard edition AAA title. "That will inhibit any other publisher from even attempting to exceed that for at least the next 24 months. Yet the ultimate edition price delta is highly competitive, with the mix possibly favouring that SKU overall." But he points out that it still remains to be seen what platform holders will charge for GTA 6 console bundles. "Console bundling promotions are the unknown and most intriguing, given that Xbox and PS5 will get at least one price rise between now and holiday. GTA will be an inter
GTA 6: Will $80 be the new standard, and will more publishers start to skip physical releases?GTA 6: Will $80 be the new standard, and will more publishers start to skip physical releases?
… "GTA 6 has more pricing power than any game on earth, and it still didn't go above $80. …
"We have secured our components for this year" – Nex Playground hopes to avoid any further AI-related price rises
… So this is about friends and family, no strangers." "We want to create meaningful connected play experiences," says Lee. …
Xbox hardware revenue drops 33% year-on-year during Q3
… Despite lower content and hardware revenue, Xbox achieved record monthly active users and streaming hours this quarter. …
Valve's Steam Machine price starts at $1049 / £879; original pricing "no longer viable" due to hardware supply issues
… Users who wish to purchase can register today on the Valve website , with a deadline of June 25 at 10am Pacific time. …
PlayStation records $765m impairment loss from Bungie as operating income falls 41.6% in Q4
… Bungie's extraction shooter Marathon launched during the fourth quarter, with Sony noting that "player reception is strong" and "engagement metrics such as retention also remain at a high level." "Going forward, we aim to improve the performance of the game by working to retain highly engaged core … …
PS5 prices to rise in South Korea and Southeast Asia from May 1, 2026
… "We found this was a necessary step to ensure we can continue delivering innovative, high-quality gaming experiences to players worldwide," said SIE vice president Isabelle Tomatis. …
PS5 prices rise globally due to "continued pressures in the global economic landscape"
… "We found this was a necessary step to ensure we can continue delivering innovative, high-quality gaming experiences to players worldwide," said SIE vice president Isabelle Tomatis. …
"Not surprising at all" – analysts see Xbox Game Pass price cut as inevitable shift that will drive subscription growth in 2026
… Harding-Rolls said the inclusion of CoD had lead to "pricing Game Pass Ultimate out of reach for many, and this change in approach is a balanced solution to these challenges." "I think the price reduction should help subscriber numbers grow," says Piscatella. …
Capcom secures ninth consecutive year of profit boosted by Resident Evil Requiem
… Capcom also noted that it accelerated user base growth through a multiplatform strategy, including porting catalogue titles to the Nintendo Switch 2. …