… Thanks to the Xsolla Publishing Suite, all the things for payments, storefronts, publishing, marketing, and distribution are within a single ecosystem. That's on top of content management, live-ops, analytics, and pre-integrated marketing tools. …
… Right now, marketing teams are evaluating campaign performance against in-store revenue alone, potentially misattributing activity that converts on the web. A campaign that drives high-value players who then spend through a web store can look like it failed if only in-app revenue is counted. …
… "This creates confusion and costs that deter developers from launching on competing app stores," the firm said. "As a result, we are not launching with apps from other developers on the Store." Epic also noted that Apple requires a nine-step installation process for its App Store in Japan. …
… Price revisions for the Switch 2 and Switch consoles in Japan will take effect on May 25, 2026: Nintendo Switch 2 Current Price Revised Price Nintendo Switch 2 Japanese-Language System Japan Only ¥49,980 ¥59,980 The price of the Nintendo Switch 2 multilanguage system available from the My Nintendo … …
… Pruett also discussed the removal of the Horizon Worlds metaverse from the Meta Horizon Store , scheduled for this June. …
… "We'll reach more players because we can reach those who may not go to the main stores you could handle initially. …
… When the leadership of the Xbox division was reshuffled a few weeks ago , there was an implication that this would signal strategic changes as well, especially around the positioning and role of the Xbox console in the wider gaming strategy – changes which are unlikely to have even been finalised y… …
… The online multiplayer will be removed from the Quest VR store by March 31, 2026. …
… Marketing materials that work in the West often don't resonate in China. …
… Reid's career stretches back two decades, during which he has taken on senior roles at Behaviour Interactive, CCP Games, Trion Worlds, and Xbox Platform Marketing. …