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gamesindustry.biz

"Mission Impossible is high on my list" – how Paramount plans to use co-dev to exploit its archive, while building its own all-new IP

… "If you look at that kind of marketing, they almost treat it like a movie release. They're really treating it like: 'Hey, you're not going to get another James Bond film for at least three or four years, but this is going to satisfy that feeling'. It's going to feel like a movie release. …

Jun 25, 2026 · Feature by Jon Hicks Editorial Director