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Sutcliffe says that Rockstar has effectively set a new $80 ceiling for a standard edition AAA title. "That will inhibit any other publisher from even attempting to exceed that for at least the next 24 months. Yet the ultimate edition price delta is highly competitive, with the mix possibly favouring that SKU overall." But he points out that it still remains to be seen what platform holders will charge for GTA 6 console bundles. "Console bundling promotions are the unknown and most intriguing, given that Xbox and PS5 will get at least one price rise between now and holiday. GTA will be an inter

Harding-Rolls says the price tag didn't come as a shock to him, "although the pricing lands cheaper than many rumours," he says. "I expected there to be some premium for GTA 6 because of its stature, and if any game can charge $79.99 without a major backlash, it's GTA." However, he notes that many players will choose to order the ultimate edition, meaning a healthy number of sales at the $100 figure that some had forseen as the base price. "What is perhaps more of a surprise is the lack of early access for the ultimate edition – a common strategy to drive buyers to higher priced editions of th