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gamesindustry.biz

"Not surprising at all" – analysts see Xbox Game Pass price cut as inevitable shift that will drive subscription growth in 2026

… The $29.99 monthly price was making the value part of that consumer calculation questionable." Harding-Rolls said that drop in monthly price "will see Game Pass ARPU rise once again in 2026, with a reduced chance of subscriber churn compared to the significant price hikes implemented in October 202… …

Apr 22, 2026 · News by Jon Hicks Editorial Director