Western publishers don't tend to communicate on Chinese channels with the Chinese community. They use YouTube and Discord instead, which means the Steam page becomes the only channel for communication. Chinese players use Bilibili for video content, WeChat and QQ for community discussion, and platforms like Xiaohongshu or Douyin for discovery. Western publishers also don't tend to localize content assets for the Chinese market. This is critical, because Chinese players often have their language preferences set only to Simplified Chinese, which means games without Chinese translation are automa
What is Huqiao Games?… Remedy has done the hardest part by doing all this." Mentioned in this article Alan Wake PC, Xbox 360 Get it from See 4 more Alan Wake II PC, PS5, Xbox Series X/S Control PC, PS4, PS5, Stadia, Xbox One, Xbox Series X/S Get it from Control Resonant Mac, PC, PS5, Xbox Series X/S FBC: Firebreak PC, PS…
Control Resonant Control Resonant Feed News New Remedy CEO discusses prioritising own IP and learning from its mistakes "Honestly, we haven't achieved half of the potential in terms of the products that we make," says Jean-Charles Gaudechon News Remedy reports "stable" Q1 performance despite decrea…
… The Expanse: Osiris Reborn from Owlcat Games and Tainted Grail from Awaken Realms have both found audiences in China the former is currently unreleased, but has seen big wishlist numbers . …
… But since then, we haven't heard much from Telltale, aside from 2023's The Expanse series, made in collaboration with Deck Nine . …
… Previously, the bad actors making cheats were programmers with years of experience behind them, but the introduction of GenAI and vibe coding has given just about anyone the ability to make their own cheating tools, learning and adapting from existing open-source tools and the kernel-level anti-che… …
… Qiezi says that rather than being focused on game mechanics first and foremost, "Chinese players are more into learning a different culture… They're open to a lot of stuff." Some of the biggest mistakes Western companies make when bringing games to China tend to be around localisation, says Liuyi X… …
… "We're going to make some mistakes. …
… "After I saw the announcement of them pulling away from Embracer, I reached out to them just to say, 'Hey, what's going on?'," recalls Emmert. …