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gamesindustry.biz

Zelnick: Take-Two still believes its online shooter Project Ethos can be a "massive hit" despite high-profile failures

… We haven't made any other announcements." He will also not be drawn on the hot-button topic of GTA 6 pricing , saying only that we're "going to see marketing start this summer," nor on the potential for additional revenue growth from the company's launch of subscription service GTA+ or server and m… …

May 22, 2026 · News by Jon Hicks Editorial Director