This is a huge topic. First, statistically speaking, every game will find someone – the market is large enough that even the most niche titles will find their fans. For example, Kingdom Come: Deliverance II, which isn't classically "Chinese," saw China become one of its most important markets, with approximately 25% of sales coming from there. Chinese players tend to prefer simulator games that are affordable and easy to get into, especially those with clear tutorials. They might not necessarily have much time to play, which is why we see high refund rates on management games that require sign
What is Huqiao Games?The Huqiao Market Readiness Quiz is a free, eight-minute assessment to evaluate whether your game and your studio are ready to engage with the Chinese market. It's a comprehensive check – a market compass with four-axis analysis covering influencer-friendliness, platform suitability, cultural fit, and commercial viability. The quiz emerged from our experience working with dozens of publishers and developers. We noticed that many approached us with unrealistic expectations or fundamental misunderstandings about what success in China requires. The quiz helps developers self-assess before investi
What is Huqiao Games?… China's rapidly evolving market The market has matured significantly in the past five years. A few years ago, China was just another Germany or Russia on the Steam charts – in the top 3 or top 4, with the United States leading. …
… So the Chinese PC market is definitely growing rapidly, and it will continue to grow larger." Just as we've seen the slow-burning indie revolution take hold in the West , the same thing is happening in China. …
… Chinese games earned $20.5 billion in overseas markets in 2025 – a tenth consecutive year of growth, and the second consecutive year of double-digit expansion. This didn't happen by accident, and it didn't happen simply because China is big. China's global dominance was built in sequence. …
… "Black Myth: Wukong was one of the first out of the gate, but there are increasingly more and more of them." With two offices in China, "that gives us access to this market that's turning out some really interesting games." And games made, it must be noted, for considerably less than their western … …
Newzoo projects the global games market will grow 6.1% to $213.9 billion, with over half of consumer spending originating from China and the US. That's according to data from the firm's Global Games Market Report , which will be published in full on September 10. …
… Nintendo manufactures the majority of its hardware and accessories in Vietnam and China. …
… Both You and Fan were born in China, with Fan growing up in France, and both have spent most of their working years in the United States. "We do a lot of regional partnerships and marketing for all the games we do," You says. …
… Free-to-play may still represent the lion's share of total mobile revenues, but the data shows a substantial, and growing, opportunity for high-quality paid titles too – and in a market as huge as mobile, a small market share adds up to a significant amount of money.
… Luke Keighran, founder of Silver Lining Interactive, told GamesIndustry.biz earlier this year that "the old school publishing model is dead," and that the new model is more about developers choosing which services they require, whether it's marketing, help with console conversions, access to fundin… …
… "We have a lot of data on how many players we have." After that, Riot looks at "access", which Needham says is "great" for London. "It's so accessible across all of Europe." Then the next step is venues, which is generally when the cities themselves become involved in the process. …