…And the creative that works isn't a two-second thumb-stopper; it's trust-building, gameplay-driven content. "The trap is judging a PC campaign on a seven-day mobile-style…
…It continues to ship successful PC and console games, and has a powerful mobile arm in Zynga that now represents half of its revenues. Yet a lot still rides on GTA, and…
…Fun Pimps continue doing what they want, while supporting their overall plan for 7 Days to Die. "When I first met with the team, I was struck by the creativity and the…
…So there's nothing to integrate." He says that no staff will be leaving the business and it will continue to operate as before, and that IMC play and understand games "but…
…Now in its eighth year, the exhibition features underrepresented games creatives in the UK, showcasing their achievements and personal journeys. Curated by author and artistic director Sharna Jackson, the 2026 cohort features…
…It's not about it being original in a broad sense, it's about giving something new to me, that twist." "That's the origin of PlateUp," he continues. "I was playing…
…So the Chinese PC market is definitely growing rapidly, and it will continue to grow larger." Just as we've seen the slow-burning indie revolution take hold in the West , the…
…Art directors with backgrounds at major entertainment companies – including streaming platforms and animation studios – served in supervising roles as embedded creative producers. Combined with the monetisation and systems roles, it's clear…
…The Division team agrees with this analogy, but says that it is more like a bus. "You need to have people on board with you," says The Division 2's creative director…
…But with a sparse budget, you need to be creative and open to trying, failing, and trying again. A diversified approach that involves continuously testing to find out what works for each…