Business Production PC Console News Xbox CEO unsure whether Activision Blizzard merger is paying off 'It's hard to say how to think about those decisions.' Chris Kerr , Senior Editor, News , GameDeveloper.com June 10, 2026 2 Min Read Image via Bloomberg Tech It appears the jury is still out as to w… …
… The Swedish conglomerate is currently attempting to course-correct by splitting into multiple standalone publicly-traded companies and recently indicated it could soon begin pursuing "opportunistic" mergers and acquisitions to drive value. …
… The message explains that Xbox has spent over $20 billion on content, platform, and hardware investments over the past five years excluding its Activision Blizzard King merger only to see annual revenue decline by almost $500 million over that period. …
… Read more about: Mergers, Acquisitions, & Investments About the Author Chris Kerr Senior Editor, News, GameDeveloper.com Game Developer news editor Chris Kerr is an award-winning reporter with over a decade of experience in the game industry. …
… "To be clear on M&A, it could be all three—acquisitions, mergers with others and divestments of less strategic assets." There you have it. …