EA unveils new platform to insert ads 'directly into gameplay'
… But games outside the EA Sports portfolio also appear to be pitched to brands as potential advertising beachheads. …
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… But games outside the EA Sports portfolio also appear to be pitched to brands as potential advertising beachheads. …
… Net bookings for the quarter—which EA calculates by adding total net revenue to the change in deferred net revenue for its online-enabled games—rose by 4 percent year-on-year to $1.39 billion, primarily driven by sales related to EA Sports FC, Apex Legends, and American football series Madden NFL a… …
… His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. …
Business News Report: EA conducts layoffs in Hyderabad, India and the US The latest round of layoffs reportedly impacts workers across the 'recruitment, customer support, trust and safety, and IT teams.' Danielle Riendeau , Editor-in-Chief , GameDeveloper.com June 22, 2026 1 Min Read Via EA EA is c… …
Business News EA boasts record year thanks to Battlefield 6 and EA Sports FC EA is touting net bookings of $8 billion in FY26, a nine percent rise year-over-year. …
… Danielle Riendeau , Editor-in-Chief , GameDeveloper.com July 31, 2026 2 Min Read Via EA According to an 8-K form filed with the US Securities and Exchange Commission, EA's major take-private deal—with a consortium that includes Saudi Arabia's sovereign wealth fund—has cleared all regulatory steps. …
… Those investments have drawn widespread criticism over fears the Saudi government could use video games as a means of culture washing . PIF, for instance, is chaired by Saudi crown prince Mohammed bin Salman, who has been accused by Amnesty International of facilitating widespread oppression . …
… Related: Human: Fall Flat veterans launch new UK studio Pretty Cool Games Another person described the buyout as a way for Saudi Arabia to distract from its "regressive" human rights record by "co-opting an established and comparatively progressive company culture." Everyone we spoke with said EA l… …
Business PC Mobile Console News Saudi Arabia's divisive EA buyout approved under EU merger rules 'The Commission concluded that the notified transaction would not raise competition concerns.' Chris Kerr , Senior Editor, News , GameDeveloper.com July 23, 2026 2 Min Read Image via European Commission… …
… Small Axe Studios, based in Vancouver, aims to "redefine the future of sports video games." Announced earlier today , McHardy is leading the team as vice president, executive producer, and studio head. …